IREX
International Research & Exchanges Board

Radio in Gambia

Canadian International Development Agency

World Bank Institute

USAID

This publication was made possible through support
provided by the Canadian International Development
Agency, the World Bank Institute, and the United States
Agency for International Development.

MSI Africa 2006-2007

The Development of Sustainable Media in Africa

ISSN 1546-0878

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Introduction

I am pleased to introduce the first edition of the Africa Media Sustainability Index (MSI). This represents the third region covered by the MSI, after its 2001 introduction to Europe and Eurasia and its introduction in 2005 to the Middle East and North Africa.

The Africa MSI has shown the durability and applicability of the objectives and indicators designed for the original MSI. Minor changes in the panelist and moderator instructions ensured our results embrace uniquely African features, including the prevalence of radio—notably community radio—found in many countries. Full Introduction | Français

Executive Summary

The 2006-2007 Media Sustainability Index (MSI) for Africa is the introductory study of 37 sub-Saharan countries. The MSI uses IREX’s methodology that was developed in 2001, first applied to Europe and Eurasia, and then used in the Middle East and North Africa in 2005. Baseline scores have been obtained and in-depth qualitative studies from a local perspective prepared to explain the numbers. The methodology used in Africa is the same as that used in the past, allowing for comparison. To ensure that unique features of African media were highlighted, we slightly revised our questionnaire and moderator instruction manual to remind panelists to consider, for example, community radio in their evaluation. Full Executive Summary | Résumé - Afrique (Français)

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