As the Director of Your Second Language Academy, David Urquía has experience in planning and executing accessible programs for people—especially youth—to learn English. During the fellowship, David aims to learn how to be more present in terms of marketing, developing both short and long term strategies to reach more prospective students, and how to increase the volume of sales so that the programs will be self-sustaining. Upon returning to El Salvador, David plans to launch an aggressive marketing campaign that promotes the Academy in the country’s paracentral zone and positions it as the model for teaching English in the area.