As a COO for GuayaOn, Regina Vázquez Escalante has experience in overseeing everyday operations, administrative functions, and directing the Design Department. During the fellowship, Regina aims to learn how to properly run a sustainable Business company and develop strategies for new markets. Upon returning to Mexico, Regina plans to restructure the company, create a new line of products, launch marketing campaigns that appeal to new markets, reinforce her work team, and generate stronger job opportunities for the artisans of the Yucatan.