Leonardo works in the Business Services sector leading Tekus. Leonardo is a professional engineer with experience in the software industry and with the SaaS business model in Latin America. Leonardo is proficient in creating companies from scratch and defining strategies and relationships. Tekus offers digital signage and a cloud-based platform that automates corporate communications on screens. Their customers have stores that need to promote products and services and communicate directly with their customers. Tekus encourages companies that rely on paper-based methods to communicate with their clients to innovate and switch to digital communication methods. The Tekus clients and their customers benefit from the Tekus solutions due to the improved efficiency, effectiveness, and sales experience at the point of sale. Coming to the YLAI Fellowship, Leonardo’s top business challenge is Marketing and Sales.