Lucas works in the Electronics and Technology sector, leading Zygon AdTech. An entrepreneur and scholar, the fellow runs an AdTech company, serving medium-to large-sized corporations from both the private and public sectors. The company’s unique value proposition is functioning as a one-stop-shop supplier for AdTech, offering services in data, media, technology, and learning. Zygon AdTech assists organizations wanting to advance their digital marketing strategies by helping them plan, implement, and manage solutions and train their staff in the most recent developments in the digital world. Coming to the YLAI Fellowship, Lucas’s top business challenge is Scaling and Expansion.