María works in the Fashion sector leading Negro Neón. The fellow is an industrial designer leading a jewelry business that makes jewelry from 100% recycled single-use plastic. Their products are made from soda caps, shampoo bottles and 3D printing filament, and their target market is women in the 18–35 age group who are interested in fashion and environmental care. The company’s unique differentiator is the repurposing of plastic waste into ethical, high-quality modern accessories, offering an alternative to traditional jewelry. Coming to the YLAI Fellowship, María’s top business challenge is Scaling and Expansion.