Micaela works in the Fashion sector leading Bolivian Concept. Micaela is a fashion designer and production engineer leading a slow fashion brand called Bolivian Concept, combining contemporary design with cultural heritage. They produce fashionable garments and accessories under the concept of contemporary design mixed with cultural identity and heritage. Their products are unique because they use different traditional and alternative textile techniques in the process as well as traditional hand-woven textiles locally made in rural areas of Sucre. They make very actual and wearable products. Their customers are young adults who want to feel empowered and express their uniqueness through their dressing. Coming to the YLAI Fellowship, Micaela’s top business challenge is Marketing & Sales.