April works in the artisan products sector as the Co-Founder and Owner of Inspiration's Beauty Treats (IBT Hair & Skin Care Ltd). For environmentally conscious consumers who value eco-friendly products, IBT Hair & Skin Care Ltd is a health and beauty company that allows customers to experience a healthy alternative to hair and skin care products by utilizing natural ingredients, many of which are locally sourced and organically grown. April aims to boost the company's sales in the short term and ultimately make its products easily accessible online and provide regional and international shipping while improving brand recognition. Coming into the YLAI Fellowship, April’s top business challenge is Finance. More specifically, they wish to better finance the business's operations in terms of marketing, supplies, and equipment. During the Fellowship Placement, April hopes to gain knowledge and insight to improve financial stability, boost marketing tactics, and increase sales.