Arlenis Indhira Vargas Balbuena
Arlenis Indhira works in the marketing sector as the General and Brand Manager of Cotorristas Group SRL. For local entrepreneurs and small- to medium-sized enterprises who require support creating marketing strategies, corporate identities, and graphic solutions, Cotorristas Group SRL is a social media management, web design, and printing firm that enhances organizations’ marketing and digital strategies. Arlenis Indhira aims to achieve economic stability in the short term to permit the expansion of the company and ultimately lead Cotorristas Group SRL to be one of the country's most recognized digital marketing and graphic solutions agencies. Coming into the YLAI Fellowship, Arlenis Indhira’s top business challenge is Finance. More specifically, they want to address the issue of confidently proposing fair and accurate pricing to clients and standardizing services to maximize profits. During the Fellowship Placement, Arlenis Indhira hopes to gain professional confidence and learn how to convey the true value of the company's services better.