Karen Araceli works in the food and beverage sector as the Founder and Director of Terranativo. For health-conscious consumers who value high-quality, nutritious food products, Terranativo crafts award-winning natural and flavorful hot sauces infused with native healing plants from Mexico that are healthy, authentic, and free from additives. Karen Araceli’s short-term goal is to increase the company’s market presence and distribution channels, reaching a wider audience of health-conscious consumers seeking authentic and natural gourmet hot sauces. Ultimately, the fellow's long-term vision is for Terranativo to become a globally recognized and respected brand known for revolutionizing the hot sauce industry by prioritizing health, sustainability, and authentic flavors while having a meaningful social impact on local communities. Coming into the YLAI Fellowship, Karen Araceli’s top business challenge is Scaling and Expansion. More specifically, they wish to strategically grow Terranativo's operations by navigating the complexities of growth in the food industry and maximizing its social impact while ensuring sustainable practices. During the Fellowship Placement, Karen Araceli hopes to experience mentorship and gain knowledge of practical strategies to achieve these goals.