Ernesto works in the Education sector leading IYD Brazil. Ernesto is a social innovator leading the development of major youth organizations in Brazil. The organization’s main customers are young people. They offer ambassador programs and scholarships. IYD manages to cover their current costs but cannot guarantee the sustainability of the program in the long term. Therefore, the organization is creating a network of large companies to offer employer branding and innovation classes to private schools. The organization is the main network of youth organizations in Brazil. Coming to the YLAI Fellowship, Ernesto’s top business challenge is Marketing and Sales.