Hernan works in the food and beverage sector as the Manager of Sufruta. For health-conscious families and individuals seeking delicious and healthy nut-based snacks and socially conscious consumers who value supporting empowerment initiatives for survivors of violence and war, Sufruta offers nut-based products that provide culinary delight and contribute to the empowerment and rehabilitation of farmers and women survivors, turning every purchase into a positive force for change in a place where there are very few fair job opportunities. The company produces delicious cashew butter and snacks made by strong and resilient mothers. By purchasing these products at fair market prices, customers can enjoy a wholesome treat while also supporting these women on their journey toward recovery and independence. Hernan's short-term goal is to establish strong partnerships with local and international businesses, stores, and online platforms. This will ensure that the company's socially conscious cashew products are widely available and recognized. The long-term goal is to transform the company's socially conscious cashew butter and snack enterprise into an internationally renowned brand. The brand will set the standard for delicious and nutritious gourmet offerings. Coming into the YLAI Fellowship, Hernan’s top business challenge is Marketing and Sales. More specifically, they want to optimize their marketing and sales efforts to drive increased product demand, higher profitability, and broader market penetration, thereby creating more employment opportunities and positively impacting more lives through their products. During the Fellowship Placement, Hernan hopes to gain invaluable expertise, resources, and strategic insights to refine their marketing and sales strategies, ultimately expanding the company’s reach, boosting profits, and fostering greater socioeconomic empowerment for their collaborators.