Ignacio works in the data analysis and IT sector as the CEO of Samply. For small and medium consumer goods companies (specifically food and beverage distributors and wholesalers) in Latin America and the US that lack sales know-how, Samply is a software development company that provides world-class sales processes to increase B2B sales. Ignacio aims to bridge the gap between small and big players in the consumer packaged goods (CPG) industry in the short term and ultimately use automation to simplify the sales processes of small and medium enterprises to increase their revenue. Coming into the YLAI Fellowship, Ignacio’s top business challenge is Marketing and Sales. More specifically, they are struggling to onboard customers fast enough, delaying revenue growth. During the Fellowship Placement, Ignacio hopes to gain knowledge of how business is conducted in the United States as well as how to grow a business more rapidly.