Jennifer works in the Food and Beverages sector leading Future Now. The company is a pioneer in the zero-waste movement and zero-waste online programs in Guatemala. The store concept is mostly based on refill and bulk opportunities where consumers bring their own containers to refill them with food and personal care or cleaning products. This business model is becoming more prevalent in current times. The company’s zero-waste store is not only packaging-free but also supports a holistic, sustainable lifestyle concept using local and organic products. This makes the company unique and different from conventional retailers while remaining at the niche level. Coming to the YLAI Fellowship, Jennifer’s top business challenge is Strategy.