As a Chief Executive Officer of Artketing Academy, Jessica Daniela Ochoa Cevallos has experience in innovation, digital marketing, product development, finances, business strategy, and lean and agile methodologies. During the fellowship, Jessica Ochoa aims to learn about managing a successful online education business model and optimizing the company's financial system to be sustainable. Also, she desires to develop a more effective outreach strategy in the right channels to increase its social impact in the arena of training and empowering women. Additionally, she is eager to master advanced approaches to partnership strategy. Upon returning to Ecuador, Jessica plans to produce six low-cost online courses for women through her business incubation program within a year. She intends to accelerate her free wellness program for women in the areas of health, beauty, personal motivation, and empowerment. She also plans to leverage her YLAI network to scale her company to at least three new cities in the next six months to reach more women.