Juan is a social entrepreneur and works in the Food and Beverage sector leading Waykana Guayusa. This company is a sustainable startup that exports guayusa to the US while supporting 130 kichwa farmers. Guayusa leaves are traded by B2B tea companies in Germany, US, and France and have been in the B2C sector of California, Oregon, Washington, and Texas for 25–45 years. Guayusa is ideal for men and women who search for productivity hacks and want sustainable, organic, and healthy products with an environmental focus. This product assists them in their workouts and their active lifestyle. Juan’s customers need energy that is healthier than that provided by coffee and artificial energy drinks. The unique guayusa leaf meets their demands. Coming to the YLAI Fellowship, Juan’s top business challenge is Strategy.