Natalia works in the business services sector as the Co-founder and Brand Manager of Fitchain. For mining industry suppliers and carriers seeking to modernize their digital documentation management, Fitchain is a company that facilitates connections between suppliers and carriers and supports digital transformation and cargo consolidation. Natalia's short-term goal is to supply an end-to-end supply chain management solution for small- and medium-sized companies. Their long-term goal is to become the supply chain marketplace and transport manager. Coming into the YLAI Fellowship, Natalia's top business challenge is Marketing & Sales. More specifically, they need to convince suppliers that a technological solution can be integrated into their operations. During the Fellowship Placement, Natalia hopes to gain knowledge of the best practices for running an organization focused on sales, marketing, and logistics.