Nathnael Tadesse has over 15 years of experience in solar market development, credible exposure to the solar technology market, and strategic market development in the Ethiopian solar market and industry. As founder and CEO of Senaryo Trading PLC, a provider of PV solar solutions for residential and commercial customers in Ethiopia, Nathnael delivers high-quality, cost effective, and environmentally friendly solar energy systems that meet the diverse power needs of the public and help attain sustainable economic development of society. He has led in the design, installation, maintenance, and consulting of various solar projects and aims to combat energy challenges by making solar power accessible and affordable. His vision is to be a reliable and preferred specialized renewable energy solution provider by adopting an applicable, sustainable, and affordable distribution network across Ethiopia.