As the Co-Founder and CEO of FanSaves, Shannon Ferguson is an integral part of the startup’s operations, ensuring that business is completed while managing her team. She has experience in marketing, sales, securing sponsorships, and media. During the fellowship, Shannon aims to grow her network of startup and tech experts, learn advanced approaches to sponsorship strategy, and develop a more effective scaling strategy, aiming to grow sales by 10 times year-over-year. Upon returning to Canada, Shannon plans to scale FanSaves across the country, increasing the number of businesses and organizations that will benefit from the increased data and analytics available to them. Shannon also looks forward to improving her leadership skills as she adds to her team, providing careers in development, marketing, sales, and design.